Every service we offer runs through the ADEO Framework — structured, accountable, and tied to measurable business outcomes.
A 90-day intensive engagement that transforms how your business attracts, converts, and retains customers.
Most businesses know something in their customer journey isn't working — they just don't know exactly where, or what to do about it. The RJO Sprint gives you both: a clear diagnosis and a ready-to-activate roadmap.
Full journey mapping, data audit, stakeholder interviews, and competitive review.
Revenue gap analysis, prioritised opportunity map, and channel-specific strategy.
Implementation support, tool configuration, team enablement.
Performance review, iteration recommendations, and 90-day roadmap handoff.
Enterprise-grade AI capabilities, made accessible for growing businesses. We design and implement intelligent marketing systems that improve lead scoring, reduce churn, and personalise customer experiences at scale.
You've invested in technology. We make sure it's working for you — not against you. We audit your stack, identify gaps and overlaps, and build a strategy that drives activation across your customer lifecycle.
Senior digital strategy and revenue expertise on a flexible monthly retainer. You get a dedicated strategic partner — without the overhead of a full-time hire. We work across whatever tools and channels your business needs.
Enquire →We spend 30 minutes understanding your business, your challenges, and your goals. No pitch, just honest conversation.
We put together a tailored engagement proposal — scope, timeline, and investment — within 5 business days.
Once aligned, we move quickly. Your engagement starts with a structured kickoff session to align on goals and access.
We work through the ADEO framework — transparent, collaborative, and accountable at every stage.
The RJO Sprint runs over 90 days, structured into four phases: Discovery & Audit, Strategy Design, Activation & Enable, and Review & Optimise. Each phase has clear milestones and weekly working sessions.
We work across a range of martech and marketing platforms including Tealium, Salesforce, HubSpot, Braze, Klaviyo, Dynamic Yield, Google Analytics 4, Google Ads, and Meta Ads. Our approach is tool-agnostic — we recommend what's right for your business, not what's easiest for us.
Fractional Digital Strategy is a monthly retainer engagement. Pricing is scoped based on the level of involvement required — typically a set number of days per month. We agree scope and investment upfront so there are no surprises.
Yes — we work with clients across South Africa and internationally. All engagements can be delivered remotely, and we have experience working across multiple time zones from our APAC background.
We work primarily with B2C SMBs — businesses with an existing customer base and digital presence that are ready to grow with intention. Our sweet spot is founder-led and growth-stage businesses across hospitality, retail, real estate, professional services, and wellness.
Meridian is practitioner-led — every recommendation comes from someone who has spent a decade doing the work inside enterprise martech and customer data platforms, not just advising on it. We bring enterprise-grade thinking to SMBs, with a direct focus on measurable revenue outcomes rather than vanity metrics.