Privacy Policy

1. Who we are

Meridian Strategy Co. (Pty) Ltd ("Meridian", "we", "us", or "our") is a digital strategy and revenue advisory consultancy registered in South Africa. We are committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA).

Contact: hello@meridianstrategyco.com

2. Information we collect

We collect personal information when you:

• Submit our contact form (name, email address, business name, message)
• Sign up for resource notifications (email address)
• Book a discovery call via Calendly (name, email address, meeting details)
• Visit our website (usage data collected via Google Analytics)

3. How we use your information

We use your personal information to:

• Respond to your enquiries and schedule discovery calls
• Send you resources and updates you have requested
• Improve our website and services using anonymised analytics data
• Comply with legal obligations

We will never sell your personal information to third parties.

4. Cookies and analytics

Our website uses Google Analytics to collect anonymised data about how visitors use the site. This helps us understand which pages are most useful and improve the experience for all visitors. Google Analytics uses cookies — small text files stored on your device.

By continuing to use our website, you consent to the use of analytics cookies. You can opt out of Google Analytics tracking at any time using the Google Analytics Opt-out Browser Add-on.

5. Third-party services

We use the following third-party services to operate our website and communications:

• Formspree — contact form processing
• Calendly — discovery call scheduling
• Mailchimp — email list management and communications
• Google Analytics — website analytics

Each of these services has its own privacy policy. We only share the minimum information necessary for each service to function.

6. Your rights under POPIA

Under POPIA, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to the processing of your information
• Unsubscribe from any marketing communications at any time

To exercise any of these rights, please contact us at hello@meridianstrategyco.com.

7. Data retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Contact form submissions are retained for up to 24 months. Email subscribers are retained until you unsubscribe.

8. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

9. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at hello@meridianstrategyco.com.